‘No festival today’
The curt message posted on social media by the organisers of the first (and increasingly likely, only) Hope & Glory Festival was the coup de grace for this event, plagued by logistical problems on its first day and cancelled altogether on the second, leaving many bands who had been booked to perform high and dry.
The event, which has been advertised for several months, was something I had not taken a great deal of notice of, as the bill featured mainly indie fare which wasn’t my cup of tea. One or two acts looked interesting but I thought at £55 for a day ticket and £85 for the weekend was a bit much to see maybe a couple of bands I might like. The event did however generate interest nationally and internationally, with fans coming from across the country and some had flown in from other countries. Held in St Johns Gardens, behind the neoclassical St Georges Hall in the centre of Liverpool, the organisers promised a range of bands playing across three stages, which right there should raise red flags to anybody who knows that part of the city. A video that the event organisers released on Facebook shows the intended layout of the site, which they claimed would be suitable for up to 12000 attendees:
Hope & Glory Festival site layout (screenshot from organisers’ promotional video)
One glance at that layout makes it clear that there’s no way that site could accommodate 12000 fans comfortably. For those not familiar, the garden area is set from the street to the right (William Brown Street, site for the main ‘Great Exhibition Stage’) by a wall, accessible only by steps in one or two places.
Straight away that creates bottlenecks, if people wished to go from one stage to another. In addition, the main stage being set on that narrow street would create yet more overcrowding. The site was just not big enough to hold three stages – one would have been enough, and sure enough on the Saturday (the only operational day), reports of sound from one stage bleeding over to the other stages were coming in via social media. (There was a third stage, set aside for smaller acts).
Second stage location (screenshot taken from organisers’ promotional video)
On the day itself there were enormous queues snaking down Lime Street, around the corner into St John’s Lane (to the left of the picture), leading to what appeared to be the only entrance into the site. Tickets had been on sale right up to the day of the event and reportedly also available on the day itself, going off what took place it is clear the festival was massively over-subscribed. Questions on facebook before the day were asking about wristband pass-outs, a system which was initially going to be put in place but had been withdrawn at the eleventh hour, leading to some frustrated comments even before the event began. As it became clear that nobody was getting into the site anger grew, and before long the police arrived on the scene to deal with the massive overcrowding. Some disgruntled fans gave up altogether and headed for the bars instead, while the schedule was thrown out by the disruption with acts coming on up to two hours later, playing truncated sets. One big name (singer Charlotte Church) was axed from the bill altogether, presumably in a bid to get the event timescale back into some sort of order, but she was left stranded, having travelled from South Wales with her band only to find she had no slot in which to perform. In a prelude to the next day’s events, she put out an appeal on social media for any venues in the city who might be able to put her on. That was answered by Liquidation at Heebeejeebees, who hastily arranged a gig for her within the hour.
The scale of the problem on the Saturday is illustrated by this video from the Liverpool Echo:
Bands such as The Fratellis, Razorlight and James did get to play, however by this time many fans had abandoned hope of getting in and had left the site, leaving those already there to queue for the bars and for the toilets, neither facilities were sufficient for the amount of people there leading to yet more overcrowding. The set by James appeared to save the day for many, but a barrage of criticism on their Facebook page and by the number of tweets condemning the organisers for what appeared to be a shameful lack of organisation followed.
Instead of trying to appease or placate disappointed fans, or even showing that they might at least have taken some of the criticism on board for the Sunday, the next day the cancellation was announced on social media with those three words ‘no festival today’. That was it, no explanation, no apology, nothing. With more ‘name’ bands scheduled to play on the Sunday including Ocean Colour Scene, the Lightning Seeds and Space, that left all of those acts in the lurch. Tim Booth of James was also scheduled to play again, as part of ‘Hacienda Classical’ but after he posted a tweet slamming the organisation, they gave only a spiky response instead of the expected contrition:
By midday on the Sunday the stages were being dismantled, as the tag #HopeAndGlory Festival began to trend and venues across Liverpool were already mobilising to do what they could to put on stranded acts, or make some sort of goodwill gesture to the people who found themselves in the city centre with their event cancelled. Another event (Liverpool Loves) was also taking place elsewhere in the city centre, their organisers were swift to invite would-be Hope & Glory attendees to their stage. Some of the bands did get to perform; the Zanzibar put on the Lightning Seeds at short notice while other venues including Magnet, and Hangar 34 also tweeted that they would make themselves available for acts who wished to play there. The fact that these venues had to pick up the pieces after the festival descended into chaos was reminiscent of the scenes a decade ago, when the outdoor stages at the Mathew Street Festival (a free, annual event that took place across several stages in the city centre, featuring mostly tribute bands) were suddenly cancelled with days to go by their organisers. That year, bars and venues went out of their way to accommodate bands and this cancellation prompted similar scenes.
Cancellation notice (pic: David Munn/Liverpool Echo)
The whole debacle does little for the image of the city, other than to show that there is still a defiant spirit among the bars and clubs to make something of a bad situation and try to give something to those who’d wanted to spend the weekend watching live music. Those venues deserve bouquets, while brickbats are fully merited for the organisation behind Hope & Glory, a PR company called tinyCOW based in the Midlands. This would appear to shatter that company’s credibility once and for all, however over the course of the weekend stories emerged that the people behind tinyCOW have previous history of staging events which went wrong. In a particularly disgraceful twist, their twitter account not only passed all blame onto a production manager, condemning him for not installing walkways in time and – worst of all – publishing an email address for all complaints to be directed to him as opposed to the organisers themselves. This was rightly condemned on social media by fans who saw it as the buck-passing exercise it was. Meanwhile, the fire was turned up still further on Tim Booth who got a post from the festival organisers’ account telling him to ‘go back to your yoga’ – a bizarre comment from the organiser to one of their main acts:
When the dust settles on this debacle, there are questions to be answered. First of all, did anybody do any due diligence on this company who arranged the festival? It has emerged that they have a track record of disputes for previous events, were no questions asked of these? Secondly, how did they get a licence to stage this event in a space so obviously unsuitable for the amount of people who came? The site was far too small for a projected 12000 people, there were bottlenecks owing to the layout of the land, there were obstacles everywhere and getting around must have been nigh-on impossible. With all that in mind how could it possibly have been passed as safe? Linked to that, and thirdly, who signed it off? Presumably the city council must have cleared it, questions must be asked about their role in this fiasco. On the evidence of the reports, it must be considered miraculous there was not a disaster at this event, which would have been catastrophic for this city. At the very least there should be a resignation from within the council department who passed this event as safe to go ahead.
As said at the top of this post, the musical fare offered at this event was not to my taste, nevertheless when live music events are staged here I want them to pass off well, leaving visitors with good memories – not the frustration and anger which must be felt by visitors after this fiasco. The tickets were not cheap – unsurprisingly there are many calls for refunds, which have also been batted away by organisers referring people only to their ticket agents. That, like so much of the attitude from them, is insufficient and insulting. It is to be hoped this has not caused lasting damage to the city’s hard-won reputation for staging events, nor the ability of the city to attract name acts to perform in Liverpool.
As it was, there was better and more effective communication from artists performing at the event than there was from the festival organisers, which should mean that this company will never be trusted again to deliver a large-scale event in this, or any other city.