Forty years after founding the band, David Coverdale announced this week that Whitesnake are to issue a book chronicling ‘The Purple Tour’ of 2015, in which Coverdale celebrated his days as singer of Deep Purple. The band had released an album of reworked classics from the Mk III and Mk IV versions of Purple, and revived several of those songs for Whitesnake’s live set. It was a surprising move for long-term fans of that band, since Coverdale had stated consistently in many interviews that he much preferred to look forward rather than back. However, the release of a covers album did help take some of the pressure off incoming guitarist Joel Hoekstra, who had at that time just taken over from Doug Aldrich, Coverdale’s long-serving co-writer, co-producer and guitarist.
Now, the band are gearing up for a busy 2018 with a new studio album on the way, a live document of The Purple Tour to be released on CD and DVD/Blu-Ray, as well as the book, titled ‘The Purple Tour – A Photographic Journey’. It is their first ever officially-sanctioned book and will run to 300 pages, which they promise will be “…packed with exclusive behind the scenes photos, notes from the band and a song by song breakdown of the tour’s epic setlist.” They’ve really gone to town on the presentation too; even the standard edition (yep, there’s a regular and deluxe edition) is LP-sized, and comes in its own slipcase. The signed, deluxe edition will be hardcover, signed by each member of the band and in a slipcase incorporating a lenticular design. Coverdale described it (in his typically brusque fashion) as a “f**king huge coffee table book, about the size of a f**king huge encyclopaedia, a historical photographic journey from the beginning of ‘The Purple Album’ to the end of the last show in the U.K. in Sheffield. The book’s f**king beautiful to have.”
If all of that isn’t enough for you, if you get your pre-order in before 9th November 2017 you can get your name in to the book. Reaching for the piggybank now? Wait just a cotton-pickin’ minute there…
All this lavishness won’t come cheap. For the standard edition, prepare to fork out the best part of a ton (it will sell for £95) and make sure you have somewhere to keep it safe and nice, printed on what they proclaim is ‘170gsm artpaper’ (so, fancy then) you’ll probably want to handle it wearing cotton gloves. That’s before we get on to the deluxe edition! This one will sell for a staggering £250; that’s right – TWO HUNDRED AND FIFTY POUNDS, and if you’re so much of a fan of the ‘Snakes to consider either of these editions, they’re presumably thinking you’ll want that edition and are prepared to dig deep indeed for it. This edition will be limited to 300 copies worldwide (the standard edition is limited to 500 copies) so it will be exclusive alright, as well as expensive. As a long-term Whitesnake fan myself, this is something I’ll be passing up. I could see a few gigs for that, or even in this age of high-priced vinyl revival have several LPs to listen to. I could even have a reasonably-specified turntable on which to play them!
It is, to me a case of the band as a brand; Whitesnake as a brand has other products out such as wine, there is ‘Whitesnake Workout’ gymwear available if that is your thing as well as a lavish reissue of the 1987 album, plus the usual array of t-shirts in different designs. They clearly feel their brand is strong enough to attract interest in a book like this and, if you have the house room and pockets deep enough, why not?
For me though, I’ll settle for the accompanying live album/DVD and await their next tour of the UK. There’s a limit to how much ‘stuff’ you can accumulate even as a long-time fan of a band, after all and I think I have reached mine! Besides, as someone who tries to support up-and-coming bands too, it would be difficult to justify laying out that kind of money for a product from a long-established act, however beautifully presented. It would need to be kept in a case anyway, so neither of these editions will be winging its way to my home!
Those who feel that they simply must have this tome whatever the cost, can click here to go to Rufus Publications and place their pre-order.